February 3, 2026
date
18:00 – 21:00
time
Dubai
location
Exact venue will be shared after registration
No trends. No theory. Only marketing decisions that work today.
By the end of the conference, you’ll leave with clear answers on what to do next in creative, performance, and event marketing.
AI Search Optimisation — Stay Visible in the Age of AI
Search is no longer about clicks — it’s about being chosen by AI.
In this talk, you’ll learn AISO (AI Search Optimisation) — how to make your brand visible, cited, and recommended by tools like ChatGPT and Perplexity as search shifts to AI-generated answers.
We’ll break down the key AISO pillars and a practical workflow to audit your AI visibility, build authority, and create content AI actually uses. Expect real cases, real numbers, and clear next steps for CMOs and growth leaders who don’t want to lose demand as search evolves.
In this talk, you’ll learn AISO (AI Search Optimisation) — how to make your brand visible, cited, and recommended by tools like ChatGPT and Perplexity as search shifts to AI-generated answers.
We’ll break down the key AISO pillars and a practical workflow to audit your AI visibility, build authority, and create content AI actually uses. Expect real cases, real numbers, and clear next steps for CMOs and growth leaders who don’t want to lose demand as search evolves.
PERFORMANCE MARKETING
Homo Eventicus: How Emotion-Driven Insights Build Brand Love
Project thinking & project delivery in events:
A creative director and a producer share how creativity becomes strategy, why the most effective events are built like a journey, and why care is the new ROI.
A creative director and a producer share how creativity becomes strategy, why the most effective events are built like a journey, and why care is the new ROI.
EVENT MARKETING
Jeta Creative Workshop:
From Idea to Campaign in 30 min
From Idea to Campaign in 30 min
A 30‑minute sprint where raw ideas become campaign concepts — brief to headlines, hooks, and a rough cut on stage.
Witness the full journey — problem framing, creative routes, rapid prototyping, and audience validation — showing how raw ideas become actionable campaigns in real time.
Witness the full journey — problem framing, creative routes, rapid prototyping, and audience validation — showing how raw ideas become actionable campaigns in real time.
CREATIVE STRATEGY
How to Build Effective Partnerships with Marketing & Creative Vendors
Great marketing results don’t come from strategy alone — they come from how well you collaborate with agencies, freelancers, and creative partners.
In this panel discussion, senior leaders from both brand and agency sides will share what actually makes vendor relationships work: how to choose the right partners, set clear expectations and KPIs, structure briefs that speed up execution, and scale marketing output without losing quality or brand consistency.
You’ll hear real cases, real lessons learned, and practical frameworks for managing budgets, performance, and collaboration — including how AI is changing the way brands work with external teams.
In this panel discussion, senior leaders from both brand and agency sides will share what actually makes vendor relationships work: how to choose the right partners, set clear expectations and KPIs, structure briefs that speed up execution, and scale marketing output without losing quality or brand consistency.
You’ll hear real cases, real lessons learned, and practical frameworks for managing budgets, performance, and collaboration — including how AI is changing the way brands work with external teams.
PANEL DISCUSSION
United power of experience
Meet the speakers
Learn directly from professionals who build, launch, and scale marketing strategies in Dubai — every day.
Kevin Cavaco
Ex. Marketing Director Select Group, IHG Hotels, Founder of ImpactCMO
Senior marketing executive with international experience across real estate development and global hospitality brands.
Former Marketing Director at Select Group UAE, where he led corporate marketing and communications for large-scale, multi-million-dollar projects, focusing on brand positioning, B2C & B2B lead generation, marketing automation, and growth across the Middle East and Europe.
Previously, Kevin held senior roles at InterContinental Hotels Group (IHG) and Hilton Worldwide, leading pre-opening and digital marketing for flagship properties in Dubai and Abu Dhabi, delivering strong commercial results.
Former Marketing Director at Select Group UAE, where he led corporate marketing and communications for large-scale, multi-million-dollar projects, focusing on brand positioning, B2C & B2B lead generation, marketing automation, and growth across the Middle East and Europe.
Previously, Kevin held senior roles at InterContinental Hotels Group (IHG) and Hilton Worldwide, leading pre-opening and digital marketing for flagship properties in Dubai and Abu Dhabi, delivering strong commercial results.
Tim Gareev
Chief Creative Officer, JETA
20+ years experience in Marketing.
Worked with DMCC, McDonald's, IKEA, DubiCars, Sterling, Diageo, Maxxium, Levi's, and others.
Key focus: Strategy / Creative / Omni-channel / Digital/ Web2/Web3 / Org-tech / Bio-Tech / AI.
Worked with DMCC, McDonald's, IKEA, DubiCars, Sterling, Diageo, Maxxium, Levi's, and others.
Key focus: Strategy / Creative / Omni-channel / Digital/ Web2/Web3 / Org-tech / Bio-Tech / AI.
SERGEY VINOGRADOV
Founder & CEO,
WGG Advertising Agency
WGG Advertising Agency
International marketing expert with 15+ years of hands-on experience scaling brands across global markets.
As Founder and CEO of WGG Advertising Agency, he has led 3,000+ successful marketing cases across 100+ industries — from fast-growing startups to established market leaders.
Under his leadership, WGG became one of the fastest-growing agencies in the region, known for data-driven strategy, performance focus, and measurable business results.
As Founder and CEO of WGG Advertising Agency, he has led 3,000+ successful marketing cases across 100+ industries — from fast-growing startups to established market leaders.
Under his leadership, WGG became one of the fastest-growing agencies in the region, known for data-driven strategy, performance focus, and measurable business results.
Evgeniia Shmeleva
Creative Director, YEP agency
Award-winning Creative Director with 9+ years of experience shaping bold brand experiences at the intersection of culture, design, and business. She works across event marketing, experiential storytelling, and integrated communications, collaborating with global brands and institutions — including IKEA, Burger King, Alserkal Advisory, FIFA, and the United Nations — to create work that connects people, ideas, and impact.
Focused on creative leadership and the creative process, her practice explores how ideas evolve into meaningful experiences. Inspired by U Theory and human-centered thinking, she creates work that drives lasting transformation for teams, brands, and audiences.
Focused on creative leadership and the creative process, her practice explores how ideas evolve into meaningful experiences. Inspired by U Theory and human-centered thinking, she creates work that drives lasting transformation for teams, brands, and audiences.
Why attend The Brief Conference
Practical insights backed by real cases
All insights are backed by real cases and real numbers.
You’ll receive 3 practical presentations with unique case studies.
You’ll receive 3 practical presentations with unique case studies.
Short, high-impact format
Just 3 hours.
No filler. No “water”.
Maximum value packed into an evening you can afford.
No filler. No “water”.
Maximum value packed into an evening you can afford.
High-quality networking
Carefully selected audience of senior professionals.
Meet experienced marketers, founders, and decision-makers.
selected marketing directors and decision-makers
total combined revenue of represented companies
real cases and practical frameworks shared
100+
25+
$3B
Register for The Brief Conference
Leave your details to secure your spot.
Location details will be sent after confirmation.
CONTACT INFORMATION
NAVIGATION
